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Social Media Content Strategy

12 Ideas to Create Social Media Buzz For Your Business

It's no secret that social media has helped bring in a lot of new business.

With an amazing 3.96 billion people connecting with companies and friends on social media 24 hours a day, seven days a week, this is a great chance for businesses to grow.

You can use social media to help your business grow. Here are some things you can do to get people talking about your brand and get more leads.

Here are 12 ways to get people talking about your business on social media:

First, though, why should your business be so active on social media sites?

3 Benefits of Social Media Marketing (SMM) For Small Business

SMM has many advantages - here are four.

1. Viral Quality

The reason social media is so powerful for startups is that it has both a viral and an organic reach quality to it. Others will share your social campaign, and the social networks' algorithms can help to push it out further still.

2. Thought Leadership

People buy from people they know, like, and trust. Developing trust and authority doesn’t happen overnight. With each content update, your stature in your industry grows bigger and bigger. You become a thought leader in your industry.

3. Touchpoints

To market a product until people are ready to buy takes time. Marketers say it takes up to 7 touchpoints to move a stranger turn a stranger into a customer. By engaging potential customers on your Facebook page, Twitter, and other channels, you increase the number of touchpoints and nudge them to the sale.

4. Website Traffic

Building hype and excitement on social channels helps you drive SEO traffic to your landing page or website. You also build anticipation about what your business has to offer.

You can get people talking about your business on social media in a number of different ways. Let's do them.

1. Go to Your Audience's favorite social media platforms

It's likely that you've heard this question a lot in marketing:

Which social network is the best right now?

This question could lead you wrong. People will rush to the social networks that are popular right now. Even though those platforms are well-known, that doesn't mean your business should use them. Follow your audience to their favorite social network hangouts. This is a better method that is guaranteed to work.

Focus all of your efforts on sites where people in your audience already hang out to get noticed and start a conversation. People who work in the music business should share material on social networks like Facebook and Instagram, where people also share and talk about music. It makes sense for book owners to also target social media sites like Twitter and Tumblr, since those are the sites where people spend the most time.

Look at industry reports that break down usage by demographics to find out where the people who fit your buyer image hang out. Social Mention or Social Bakers are two social media marketing analytics tools that can help you find out where your audience hangs out online.

In the end, ask your followers. Do a quick poll to find out which social networks they like best.

2. Create mouthwatering visual content

You might not be able to make your fans hungry for pizza, but you can draw them in with visually appealing content that makes their mouths water.

Social networks like Instagram and Pinterest are great for food businesses, and now other people are starting to notice this too. People who use social media and have ever drooled over food posts know exactly why visual social content works so well.

People want to see on social media posts that give them a sneak peek or taste of the feast they can have if they buy your goods and services. This makes it very easy for restaurants and other food businesses to use social content marketing, especially on Instagram and other similar sites.

You can easily get people on social media to share or buy a lot of your goods by posting content that makes people excited about them.

Try out these images for content marketing to see which ones your audience likes the most:

  • GIFs
  • Memes
  • Screenshots
  • Video
  • Infographics
  • Slideshare
  • Custom Images (AI or your own photos)
  • Data Visualizations

3. Focus on Shareworthy Content

When you search for social media content on social media sites, it might be hard to find it unless other people share it.

But it's easy to see what social media users will want to share: things that are shocking, amazing, fascinating, or just plain interesting enough for them to want other social media users to know about them. The important word here is "share-worthy." It's one thing for people to notice social material; it's another thing for them to want to share it with their friends.

Shareworthy, useful content is:

  • Helpful: When people love something and find it useful, they naturally want to tell their friends about it.
  • Surprising: People’s brains are wired to ignore the mundane, but their minds light up when they meet the unexpected.
  • Contrarian: Whenever someone’s ideas go against the grain, the world takes notice. However, base your view on a valid argument backed by data.
  • Colorful: Many studies show that visual content gets more shares than bland text content.

4. Be Helpful and Engage in Conversations With Your Audience

To get people talking online, help other people.

People help those who help them. It's the rule of giving and taking.

Social networks like Twitter are great places to find people who like the same things you do. These people could become customers or fans on social networks. 

So, how can you help the people who follow you on social media?

  • Answer their questions: Listening tools for social media marketing can help you find questions about your brand. After that, join the chat and answer.
  • Give out useful resources: A gift is the best way to make someone feel good. Offer useful things to your fans, like ebooks, checklists, videos (behind-the-scenes clips), or road maps.
  • Share their content: Share their content with your fans. This is another great way to help them. Promoting their work makes them like you more.
  • Reward followers with incentives: Offer incentives for engagement such as discounts or coupons.

Your followers will return the favor by liking, sharing, and commenting on your content, which is a big reward for constantly being helpful.

5. Be Consistent: No Vanishing Acts

Being consistent is important for marketing to work.

Leave your posts up even if you don't get likes or shares right away.

People value brands that show up over and over again. They believe them because they think they are more trustworthy than companies that only post sometimes. 

Stick to your social marketing strategies and content schedule on Facebook, LinkedIn, Twitter, and Instagram if you want to get a lot of attention on social media. People are more likely to talk about your business or products through word of mouth if they see them on social media more often.

Besides that - people will trust you more if they hear from you a lot. Consistently showing up builds your authority in your area. People won't trust you if you fade away from social sites over and over again. They will think you are a name they can't trust because you'll be here today but not there tomorrow when they need you the most. Being unpredictable stops the progress of online marketing.

So make a blogging schedule and follow it to the letter.

6. Blend the Right Amount of Business and Socializing

Since social media is all about connecting with other people, you'll want your social content marketing to be friendly too.

How do you do it, though?

There are business social media tools that can help with this, but here are three other things you can do to make your brand more friendly on social networks:

  • Don't use bone-dry formal language

Sign up for social chats as an interesting person, not as a rigid, dull group. Don't use lingo or any of the other fancy words you use at work. Talk like a person. Use easy words and phrases that most people can understand. When people understand what you're saying, they'll be interested in you right away.

  • Show them your real side

No reason why your startup's social content marketing should not be made by real people. People love content made by real people. Show off the pretty faces of your brand so that people who follow you can get to know the people who run it. Have real talks with the people who are watching.

  • Don't be too salesy

People will quickly stop following you if every other post is a sales pitch. Why? People will think you're only interested in making sales and nothing else. That turns people off. Share more useful information instead of trying to sell things. When you start advertising your goods, they'll think you're their best friend telling a friend about something, not just another business trying to sell them something.

7. Create Buzz by Partnering with Influencers

Working with influential people is another great way to get people talking about your business.

You can get influencers to work with you for free or pay them to share your material. Using celebrity marketing in your content is a simple way to get more people to see your content. How to do it. Talk to experts in your field and ask them to add a quote to the piece you are writing when you have time.

As soon as the post goes live, tag them on social media and ask them to share it. They will happily share it with their huge following because they are part of the content. Paid ads are another way to get people talking about your use of influencers.

But make sure the person has:

  • Falls within your budget range. Working with influencer scan be pricey!
  • Fits your audience’s tastes.
  • Has an engaged audience that likes, shares, comments, and clicks on their content.

No matter which method you choose, paid or free, you must get into the influencer’s radar first to attract their attention.

Here’s how:

  • Follow all of their pages.
  • Share, like, and comment on their posts.
  • Link to their content and let them know you did.
  • Take part in their conversations.
  • Ask intelligent questions.
  • Attend their events, e.g. Twitter Spaces, Instagram or Facebook Lives.
  • Help them, e.g. Tell them about broken links on their site.

They'll get to know you if you stick with them and add something useful to their feed every time you post something. When it comes time to ask to work together, they are more likely to say yes since they already know you.

8. Run Social Media Contests and Giveaways

One easy and fun way for a brand to get people excited about its goods or services is to hold contests and gifts.

You only need a cool gift that people will want to share on social media. There is a chance that the event could go viral in a bad way. For example, when Burger King ran their "Whopper Sacrifice" campaign, people on social media responded by posting messages against cannibalism and in favor of vegetarianism.

But if you can get people talking about your brand, what they say doesn't matter as long as business is being done. Another good thing about contests and freebies is that they make it easy for small businesses, startups, and entrepreneurs to market themselves on social media.

So that people talk about your company, it's smart to ask those who want to share to do it first. That way, you're sure to get a lot of shares for each member. This helps people remember the name.

This content marketing approach for social networks works best on sites that are great for contests. These sites are where people are most likely to enter giveaways:

  • Facebook
  • X
  • Pintrest

Vyper, Rafflecopter, Sweep Widget, Gleam, and Outgrow are all tools that are made just for games and giveaways.

9. Launch Products With a Big Splash

A product launch is another time you can use digital marketing to get people talking. You can tell everyone about your new product and meet new people online when you have a new product.

During a launch, there are three times that you can make the most of to become the talk of the town online. These are some quick tips on how to write content that tells people about your new product in a stylish way.

  • Pre-Launch - During the pre-launch phase, give people hints about the new product that's coming out soon. Share interesting facts about the new product's best features.
  • During the launch - Now is the time to show off how great your new product is. Add feature after feature to your stream. To get more attention, offer huge deals.
  • Post-Launch - At the end of the event, thank people for coming to hear about your new product.

The main point of all of this? Get the word out about your new product in a big way.

You will light up social chats on fire.

10. Leverage the Power of User-Generated Content

People who work in internet marketing know that people like.

On every social media page you make, you should ask people who follow you to share information. It is easier for people to share user-generated content (UGC) than any other type of content. This is especially true for visual posts like photos and videos.

A great way to get people talking about your social media page is to hold a contest that only people who follow you on social media can enter, or let people send you content by messaging your social pages directly or through social posts with pictures and updates. Giving people who follow you on social media the chance to like your content can even let them vote for their best posts.

When you use user-generated content, the most important thing to remember is to only share high-quality content that fits with the social image and goals of your social media page.

With UGC, Little Bellies knows how to get more people involved.

They allow moms to post authentic pics of their babies. These genuine images resonate with fellow moms and generate more engagement.

11. Unlock the Power of Hashtags

When you use hashtags on a social media site, you can connect with people who like the same things you do. Also, they help you figure out what topics and posts are popular at any given time, so you can see how well your social media posts are doing. Hashtags can make a big deal on social media and help your posts reach a whole new group of people if you use them properly.

To get the most out of hashtags and get the word out about your business, do the following:

  • Use a social tracking tool to keep an eye on the most popular hashtags in your field on social media and connect with people who like the same things you do. This will show you what social posts are popular at any given time and help you find social leaders who might want to share your content.
  • Use relevant hashtags on your posts but don't go crazy. People will notice if you use hashtags too much. This might make it harder for the right people to find your material.
  • Talk to people on social media whose posts use relevant hashtags. This will help you connect with people who would be interested in your social content about those important social media topics.
  • Keep an eye on certain posts on social media that use relevant hashtags to see how many people are responding to your posts. This will help you figure out what social media trends are good for your business, so you can change the focus of your next social posts to match.

12. Encourage Positive Online Reviews and Mentions

Reviews can also make people talk about you. Get people to write reviews of your services and/or goods on trustworthy social networks. By encouraging social reviews, you can make your business known as an expert in that social industry. Some people might share your social media posts more often if they do this.

Here's how to do this right:

  • Make posts on social media with forms for asking people to review your goods or services on social networks. This will encourage people to do so. Get people on social media to share the post with the right hashtags to make it more visible in the social groups of people who are in your target audience.
  • Share content from similar businesses that have a lot of impact in social review campaigns. This will help you meet with people on social media who are interested in social media and marketing news.
  • Use the right terms to keep an eye on social reviews on similar social review pages. People who like social marketing will be able to see what kinds of posts they like the most.
  • Make ads for social networks that include forms for asking people to review your product or service on social networks. This will encourage people to do so.
  • Ask people on social media to post the ad with hashtags that are linked to what you want people to notice most, like #review. It's best to keep hashtags short so that people notice them right away.
  • Get people to share the ad using words that are relevant to the network where the review campaign is being promoted, like #facebookreviews or #twitterreviews.

It's easy to get people talking about your business on social media sites.

You just need to find the right people and make it about them, not your business. If you do that, they'll take care of all your online ads. They'll share your stuff and talk about your brand with all their friends.

Go make a splash on social.

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