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Setup Your Website

How to Set Up a Website for Your Business:

Step-by-Step Guide

Sometimes it's scary to set up a website for your business.

It's not as hard as you think.

You need to know how to make a business website before you start your own business. Having an online footprint is important for any business because the internet is so popular and most people spend most of their day on it.

For business owners who want to make a website, this is the best help there is. This course will teach you how to pick a domain name for your business, different hosting service choices, and more.

So let's get started.

3 Reasons A Business Website is a Must

Here's why having a site for your company is a requirement.

  • Business Card: Your site is the online equivalent of a physical business card.
  • Storefront: Your site is a virtual shop window to showcase your products.
  • Sales Representative: Your site acts as an sales rep that serves visitors 24/7 whenever they reach out.

How to Build a Website For Your Business in 10 Simple Steps

Okay, now that you know why a company site is important, let's talk about how to make one.

1. Choose a Domain Name for Your Business Website

A Domain Name is what your business will need to be found on the internet. It's the public face of your business. Namecheap, GoDaddy, and many more offer Domain Names at prices that work for any business.

Just put in the name you want to find and click "search." It will tell you if it's available and how much it costs if it is.

Some quick tips on how to pick a domain name:

  • Pick .com extension. People instinctively use this extension because it’s a top-level domain (TLD) so choose it if it’s available. If not, take .co .net or .biz.
  • Make it catchy and memorable. People pass over bland names because they don’t stand out. Find a way to make your name unforgettable.
  • Include keywords if they make sense naturally. You can get SEO benefits if you massage niche keywords into your domain name.
  • Keep it short and sweet. Nobody remembers a lengthy name. But a short domain name is easier to recall.
  • Choose a simple name, not a complex one. You don’t want people to crack their heads trying to figure out what your name means.
  • Make sure it’s easy to spell. Your small business domain name must be easy to spell otherwise you will lose swarms of visitors because they typed the wrong spelling into the browser.

Get your business domain name right from the beginning. You will be glad you did when you reap the rewards later.

2. Pick a Reputable Web Hosting Company to Host Your Business Website

There are a lot of business owners who don't do any study on the web hosting company they want to use. That is a big mistake.

Spend some time reading reviews and going to the web host's page to learn more.

The following are things you should look for in a small business server company:

  • Reliability: The company that hosts your business should be well known and their service should have been reliable in the past. You don't want to trust a website hosting company with your business's web hosting that doesn't have a good name.
  • Unlimited Bandwidth and Disk Space: You need enough space on your site to store your business photos and videos for it to work well. If the web host you pick only has business web hosting plans with limited storage space, you should probably look for another host that has plans with endless web hosting storage.
  • Affordability: The best hosting plans should have the features you need and not cost too much. When you look at different business web hosting deals from different companies, you should compare both the monthly cost and the one-time setup fee.
  • Quick Support: Things always go wrong in tech. That's why you need a host that can fix your problem quickly whenever your site does. It will cost you money if something goes wrong or goes down.

Popular hosting companies include Site Ground, GoDaddy, and Bluehost. Most of these have run free domain names or even free website specials from time to time.

3. Pick a Theme Template and Website Design

Here are some key things to look for in a good website theme template:

  • Ease of Use: The most important thing for choosing business templates should be functionality and ease of use instead of complex design. Keep it simple to avoid a cluttered site.
  • Customizable: Always check the license. The business theme you choose should be GPL compatible. This will allow you to make changes and use it on multiple websites without being restricted by the business theme developer.
  • Responsive: When choosing business templates, look at those that are responsive. Your website layout must fit all devices including tablets, phones, and desktop computers.
  • SEO-Optimized: It is always important to have business templates that are SEO optimized. The business WordPress theme you choose should be built with search engine optimization in mind. You will get more organic business traffic if your website is easily accessible by search engines. Yoast SEO is a must-have tool.

We are raving fans of the theme builder offered by Thrive Themes. They are beginner-friendly, integrate with online shops (on the WordPress framework), and work incredible for freelancers and entrepreneurs.

4. Settle on a Good Website Builder and Content Management System (CMS)

The next step is to make your own website now that you have a company Domain Name and a Web Hosting service.

These days, you don't have to spend a lot of money on a web creator to make a website.

It might depend on what kind of business you have how easy it is to set up your site. You might want to use a website builder to make the process easy. Website builders have tools and designs that are made to help small business owners.

Website makers make it easy to make websites, but their features and adaptability may change based on the size of the business. Some builder tools have a more professional look that gives you more control over your business's online appearance, while others just give you basic templates that you can't change much.

As of now, these are the most well-known content management systems and drag-and-drop website builders:

1. WordPress

WordPress is the most popular CMS with business websites. WordPress is easy to use. Anyone who knows how to upload a video on YouTube or add an article on Google Docs can customize it. The downside of WordPress websites is they don't have business-specific features such as inventory management, CRM, or job postings unless you install them separately.

2. Squarespace

Squarespace is a cloud-based site builder that lets anyone make websites without knowing how to code. It uses templates, and you can make it unique for your business by making changes to the templates yourself or getting someone to do it for you. One bad thing about Squarespace is that it limits the types of businesses you can build. If your business needs a custom website, you can only use one of Squarespace's business plans.

3. Weebly

Another site builder is Weebly. You can easily make a business site with Weebly, even if you don't use their online forms and email marketing. Unlike Squarespace, if your business needs any unique features, Weebly has programs and services that can help you get them.

4. Wix

Wix is a business website maker that lets you make websites with templates and without knowing how to code. As a platform with many website themes, Wix is great for people looking for business site templates. However, it does limit the types of businesses that can use its services. Wix is a good site builder for small business websites all around.

For a professional website use pro builders that allow you to build a customized site without touching CSS code or hiring a pricey web designer.

5. Create a Smooth Easy-to-Use Interface For Visitors

When you make a website for your small business, you need to think about how people will use it. People who visit your site should be able to easily find the business goods and services they need. They don't have to look for information for hours and hours. In the event that users don't enjoy their time on your website, they will leave and go to another site instead.

This means that the website for your business needs to be easy for people to use.

It should be easy to get around your site. It should have parts that are well-organized and a menu system that makes sense so that people can easily find their way around. Basically, it shouldn't have a lot of business information that the person using it for business that they don't need.

Building a business page with all the important business features is also important. It needs to have all the business content pages, like price pages, product pages, services pages, contact pages, "About Us" pages, testimonials pages, and so on.

Your site needs to work well on phones for business. People from all over the world use sites. Some of the guests could be at home, on the go, or on the train. Business laptops, tablets, and cell phones should all be able to see and use your site well.

More business people will visit sites that are mobile-friendly when they need to look at business information online.

Your site also needs the right color style. It should look good and make it easy for people who come to the business to find what they need.

6. Incorporate Social Media Marketing Into Your Site

Social media marketing is an integral part of the online marketing mix.

That’s why you must integrate it into your website.

  • Add social share buttons, so readers can easily share your business' latest blog posts on social networks.
  • Publish your blog posts automatically to social networks using automation tools.
  • Add social media widgets on your sidebar, footer, and other areas to grow your followers.
  • Add links to your social profiles in blog posts.

When your brand pops up all over social media, you generate buzz around your products and services. New audiences get to know about your company.

7. Optimize Your Business Website For SEO

SEO is one of the best ways to promote your business online without spending a lot of money. Search tools such as Google, Bing, and Yahoo show optimized sites more often. You can use search engine optimization (SEO) services from websites that offer them, or you can do it yourself if you know the basics of SEO.

Here are some search engine optimization tips that will help your business website get the most attention:

1. It's All About Content

If your website doesn't have good content, Google won't care how well it's optimized for search engines or how beautiful or unique it looks. It is important that your business website always has some well-written pieces that are useful. Aside from having useful information on your small website, make sure you add new, relevant content to it often so Google keeps searching it.

2. Meta Tags Should Be Unique and Optimized

Never use the same meta tags twice. Make sure they are optimized for your business and include important keywords. This will make it easier for Google to find the site. People who use Google to look for things related to what you do will find your content in the search engine results pages (SERPs), and they will click through to your website.

3. Get Listed in Business Directories to Dominate Local Search

If you own a brick-and-mortar business then a local business website should be one of your top priorities, because most internet users search for local businesses in their vicinity using local business directories.

4. Business Websites Should Be Mobile-Optimized and Responsive

To make the website run better generally, it needs to be mobile optimized since most of its traffic comes from phones and tablets. Make sure that the style of your small business website looks good on all devices by using responsive web design and making sure that the responsive HTML code is always up to date.

5. Page Speed Should Be Rapid

Sites that load very slow result in visitors leaving your site quickly, which is not good for your site’s ranking. So always make sure it loads very fast on all devices because page speed is now a ranking factor.

6. Optimize UX/UI Design

Make sure that it's easy for your users to get to all the information that businesses need. Visitors will have a better time navigating your site if you use clear navigation and links.

SEO optimization never stops - it is an ongoing job.

8. How To Set Up An eCommerce Online Store Website

There are some big differences between making an online store and making a regular website.

To quickly set up an online store, here are the steps:

  • Find your perfect eCommerce website builder, e.g. Shopify
  • Create an eCommerce site business plan.
  • Find business partners and vendors.
  • Build your online store layout and theme.
  • Drive traffic to your website using paid ads and organic methods.
  • Add products to your store, set prices, and get ready to launch.
  • Set payment methods.
  • Connect to social media platforms.
  • Get familiar with Google Analytics to analyze visitor behavior. Google Adwords is also a great tool to monitor your business.
  • Launch and promote. Get familiar with Facebook business pages, Twitter business profiles, business email addresses, Instagram business accounts, and YouTube business channels.
  • Cater to all major languages in your audience.
  • Start generating revenue!
  • Collect customer data and optimize for growth.

Your Small Business Website: The Gateway to Online Business Success

If you want your business to succeed online these days, website creation is the most important thing you need to get right.

To make the best website for your small business, use these best practices and tips.

Now go make that winning website that makes money.

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