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Drive Traffic To Your Website

Drive Online Traffic to your Website or eCommerce Store with these 18 Free and Paid Strategies


A successful online business needs a lot of visitors to stay alive.

If you don't get any customers, your business will stay the same and die.

That's why getting people to visit is the main goal of all online marketers around the world. There are lots of ways to reach this goal in the world of marketing today. Which methods work for you depend on your area, time, and resources. This piece shows you 18 tried-and-true ways to get more visitors to your site.

All of them, free and paid, will be talked about.

Free Methods for Driving Traffic to Your Website

Why pay for traffic through paid search when you can get it for free?

Here are surefire ways to drive traffic to your online business.

1. Guest Post Writing

It might not make sense to write a blog post for someone else's site or do guest writing, but it works.

Guest posting is a great way to get more trust, credibility, and authority in your field.

You can write a guest post for one of the best blogs in your field. Before you write a guest post, make sure you find "big fish" (influential) bloggers in your niche or business. You can use this helpful graphic from Ahrefs to pick the right Domain Rating (DR) level for your guest posts.

It goes without saying that the higher the DR of the sites that accept your guest posts, the more people will visit your site.

In 2021, guest writing, whether it's free or paid, is one of the best and most effective ways to get people to visit a blog or website.

To get targeted traffic, create content with these attributes:

  • On relevant popular sites.
  • Includes eye-catching visuals.
  • Informs, engages, and entertains readers.
  • Includes a link to your site in the bio.

These kinds of guest posts will generate a decent amount of traffic.

2. Social Media Marketing

In the past few years, social media marketing has been shown to have a huge effect on getting people to visit websites. Most marketers use social networks as an important part of their online marketing plan.

There are many ways to get more people to visit your social media pages, such as:

  • Engaging followers with a consistent stream of new content (videos, images, blog posts) on your social profiles.
  • Interacting with followers via direct messages or comments.
  • Ask and answer questions (enter your keyword in Quora to find questions to answer)
  • Use hashtags on social media platforms for more brand awareness.

The above list is just a small sample of how you can effectively use Social Media for increasing site visits.

3. Write and Post Content on Your Blog

It's pretty clear on this one, right? But a lot of people miss this easy way to get their target audience: use content marketing.

In essence, what you do is write useful, high-quality material that addresses problems and your readers will appreciate. Spreading this information on social media is also important for getting more people to your site.

Your main objective is to get people to visit your website, where you hope they will buy something.

Your business blog isn't just for looks. It's meant to bring people to your business.

Start getting people to your blog today by writing your first (or next) post. If you want your content marketing plan to work, you should base it on long-form content. Research has shown that it ranks higher than short material.

Bonus tip: in your content marketing approach, target long-tail keywords with low competition but high search volume potential. If you consistently produce quality evergreen content, you will dominate google search results and attract organic traffic.

4. Optimize Your Website for SEO

This kind of traffic comes mostly from Google, Bing, and Yahoo. Publishing information that will always be useful won't help you by itself.

If you want your information to show up in search results, you need to make your website SEO-friendly.

To look at your blog's SEO, you can use free tools such as Yoast and All in One SEO.

You can use the free Google Keyword Planner tool to come up with new terms for SEO and get more search traffic. I think you should get a paid WordPress tool like Yoast or All in One SEO to make your posts or website pages more SEO-friendly.

These tips will help you make high-quality material that shows up in search engine results:

  • Use Google's Keyword Planner to generate new keywords (combined with the Google Keyword Tool).
  • Use long-tail keywords (3+ words) as tags and titles.
  • Include all of your target keywords in your page's URL.
  • Create a sitemap for your website or blog (this is a must!)
  • Include internal links pointing to your best articles.
  • Write compelling meta descriptions for all pages on your website.

Doing so will help you get more visitors from search engines.

Then you should do these two key things:

  • In Yoast, check the box that allows search engines to crawl your post(s).
  • Create a custom permalink structure using something like this: /%postname%/.

5. Get Listed on Online Directories

You should start looking for online directories where you can submit your site.

The traffic drives you'll get from these will depend on how popular the directory is and how many links are pointing to the page that lists your website or blog.

It's not a good idea to spam this type of content, but there's no harm in submitting your website to 10-15 directories.

6. Get Active on Niche Forums and Groups

There are well-known groups and forums that are focused on your field. A lot of people will visit your site and learn how to make passive income online if you do these things right.

The goal is to give other people useful information and then get them to come back to your site. You will get more attention for yourself and what you have to say this way. Do these things for sure.

First, make new posts in the right groups or sites. Your posts should be long, detailed, and sometimes even critical. This will make sure you get more visitors than if you just put up short, boring posts. Add your thoughts to other people's threads and posts as well.

Whenever you can, show proof for what you say. People will trust you more if you show that you know what you're talking about. Along with that, this will help your posts get more views and interaction from people in the forum or social media group.

Do not use too many keywords in the titles of comments or subjects. Although this could help you get more visitors at first, it also looks like spam and could lead to your posts being downvoted, which is bad.

Post your questions in threads. This will help people in a forum or social media group give you more feedback. Because you've already made good content, there's no reason not to do this. It's the fastest way to get people to your niche site and get noticed.

7. Appear On Popular Podcasts

Getting involved in podcasts about your field is the best way to do this. This kind of show can be seen in the Smart Passive Income show by Pat Flynn, who also writes a blog at smartpassiveincome.com.

A lot of people listen to these kinds of talks, even if you don't know it. This is because many people listen to podcasts while they drive. You can also listen to them while working out or doing other things, like cleaning the house.

Being present a lot is important, but make sure you add worth whenever you can. Your radio appearances will bring you more visitors

8. Rank Videos on YouTube to Generate Organic Traffic

Another quick and easy way to attract referral traffic is through YouTube. BTW YouTube is the second largest site after Google.

Imagine how many people who fit your audience profile are on YouTube?

Video content is also a great opportunity for you to build authority in your niche, showcase your personality, and build rapport with potential customers.

Create a YouTube channel that focuses on search engine optimization. Get into the habit of creating videos related to your niche. You can easily avoid keyword stuffing by making it about you. People love hearing from experts in their industry, so don't be afraid to talk about yourself!

You just need to make sure that the videos are optimized for search.

  • Titles of YouTube Videos: Make sure your title is search engine optimized and that it contains relevant keywords, but make sure you keep it short. You also want to include a link back to your site in the video description. Unfortunately, YouTube doesn't allow you to edit descriptions once we've uploaded a video... so just be aware of this).
  • Tags: Tag your video with relevant keywords that you think people will search for. This is one of the best ways to get found in YouTube searches.
  • Video Description: Make sure you include a link back to your website, along with relevant keyword stuffing (i.e., don't overdo it). Add descriptions about yourself and what you do.
  • Video Thumbnail: Make sure this is relevant and clickable to draw people's attention.

Once you've created your YouTube video, don't forget to promote it on social media and relevant blogs in your niche.

9. Write Product Reviews and Articles

Creating review articles about your products or services is a great way to drive traffic to a website.

Here are quick tips on writing product reviews:

  • Write reviews on your most popular products.
  • Look for sites that are reviewing similar content (then make sure you do your research before submitting your article)
  • Write about the product as if it was yours and include your unique insight, then submit it to the target site.
  • Finally, reference your article on social platforms.
  • If you can get one of these articles or reviews published on a popular affiliate site with an engaged user base, you'll be able to leverage the traffic and create backlinks (when other sites pick up on your article).

Paid Ways to Drive Online Traffic to Your Site

Free traffic can only get you so far. Besides, it can take a while to gather steam.

Enter paid advertising.

Social media adverts are a proven way of attracting relevant traffic to your site, and you can easily promote your latest blog posts or build links to online stores.

10. Facebook Ads

Facebook promotions are great for increasing traffic to a page (or an eCommerce store). You simply need to set up a campaign with the following; budget per day, target market, ad type, placement, images/video, and call-to-action. You can also track the effectiveness of each campaign using Facebook's analytics.

NOTE: Some ad types are not available in all countries. Do your research before setting up a campaign.

Pros

  • Ability to set budgets for promotions.
  • You can also have a mixture of types of adverts on one campaign.
  • Facebook's smart targeting means that your adverts will only show up to relevant people in terms of gender, interests, country, area, and age.

Cons

  • Targeting can sometimes be too specific, so it might end up costing more than expected and may take longer to build an audience.

11. Drive Traffic Using Google Ads

You can narrow down Google ads in the same way that you can narrow down Facebook ads: by country, gender, etc. But they do a lot more than just offer website traffic or email leads like Facebook does.

Google lets you pick from three different kinds of ads instead:

  • Search network (where your ads will show up on websites that Google thinks are relevant to your campaign).
  • Display network (where the ad will show up on websites, blogs, etc. that aren't managed by Google but you still get charged for clicks and impressions).
  • Mobile ads (where the ad will only show up in certain apps).

Pros

  • Can easily be used as part of your business’s overall SEO strategy.
  • Ability to set budgets.
  • Great targeting (you're able to narrow down by geographic location, age, gender, etc.)
  • Video promos are available on YouTube and Google Display Network;

Cons

  • The cost of Google ads is often higher than other forms of advertising

12. Instagram Ads

Instagram adverts are a great addition to your ad strategy in the social network world. They allow you to narrow down your audience by targeting specific hashtags. This can be great for promoting your latest blog posts or driving website traffic to an eCommerce store.

Pros

  • Ability to set budgets.
  • Great targeting (you're able to narrow down by geographic location, age, gender, etc.)
  • Ability to link directly to your website or eCommerce store

Cons

  • Instagram commercial prices can often be more than other social networks, but they could still be worth it.

13. Pinterest Ads

Promos on Pinterest are a great way to get people to visit a certain URL on your website or online store. The look is a lot like other types of social ads, but you can pick which people see your ad based on their gender, age, etc. There are three different kinds of things you can advertise:

  • Promote Pins (pinners will see your pin automatically in their feed and can simply click to go to the website).
  • Promoted Boards (similar to Promoted Pins where people can click to go straight to your board), and
  • Promoted Pins (people will still need to take action by clicking on the advert before being taken to your site.

Pros

  • Great way to build traffic to a website or eCommerce store; can easily be used as part of an overall SEO strategy.
  • Ability to set budgets and monitor the effectiveness of your ads using Google Analytics (if you're using Pinterest Adverts through them).
  • Great targeting (you're able to narrow down by geographic location, age, gender, etc.).

Cons

  • The cost of Pinterest promotions can often be higher than other forms of social media advertising.

14. Increase Traffic Through LinkedIn Ads

LinkedIn commercials are a great way to drive visitors to an eCommerce store or site, and offer many options for people searching for information on your particular niche. You can choose if you want to target specific jobs or job descriptions (as well as relevant skills) which makes it even easier to get the right people looking at your content.

Pros

  • A good way to get in front of people with specific job titles or skills.
  • Can be used as part of an overall SEO strategy.
  • You'll be able to measure the effectiveness using Google Analytics if you're using LinkedIn promotions through them.

Cons

  • It's important to note that LinkedIn adverts are a pay-per-click network; so you'll need to be prepared to keep running promos if you want them to bring visitors to your site or eCommerce store.

15. Boost Visitors to Your Site With X (Twitter) Ads

X ads can be a great way to drive site visits and get in front of people that are actively looking for content similar to what you're creating.

How To Get Started With X Adverts:

  • Create an account (you can use your existing X account if you want).
  • Decide whether you want to Promote a Tweet or your website and choose a goal (X engagement, Click to Website, App installs).
  • Target people that are likely to be interested in your content.

Pros

  • Great way to get in front of people that are actively searching for content similar to what you're creating.

Cons

  • You'll need to pay per click on X ads; so if your site isn't a good fit with the traffic that's available, it can be a waste of time and money.

16. Influencer Marketing

You can also increase website traffic through influencer marketing.

Influencer marketing is a great way to reach out to people that are similar to your target audience, and get them to help drive traffic to your site or eCommerce store.

How to get started with influencer marketing:

  • Find influencers in your industry; social sites like Facebook, Twitter, and Instagram can be useful but keep an eye on niche forums and communities for people that have a lot of followers.
  • Check out the influencer’s work (blog, podcast, or videos) before contacting them to see if they might be a good fit.
  • If you're interested in using their services, reach out to the influencer and let them know how your content will be a good fit.

When reaching out to the influencer, also offer them something in return for their help. Let them know how you can promote some of their recent work or social media profiles on your website.

The biggest drawback of influencer marketing is that it’s expensive.

17. Email Marketing

Email marketing is an excellent way to build and nurture a relationship with your readers and turn them into buyers.

Email marketing has an astounding $40 return per $1 spent.

But what I want to focus on here is driving traffic through email.

If you have an eCommerce store or blog, this can be as simple as sharing links to new content that's been published with your email list. You can also get direct sales by including a short ad promoting whatever you want people to purchase (and make sure the email subject line is compelling).

Pros

  • Can be a very effective way to reach out to potential customers, and the emails that you send will have higher engagement rates because they're personalized.
  • If you're doing a good job and providing useful information to your readers, they'll be more likely to recommend the site or product that you're promoting (which can help with link building).

Cons

  • You need to have a solid email list for this strategy to work; so if you haven't started building an email list, this isn't the best place to start.
  • It can be hard to stay in touch with your audience regularly and find the time to do it.

18. Press Releases & Media Coverage

Writing a press release and getting it published on sites with large audiences is one way to drive traffic to your site. But I want to focus on creating content for major publications that will bring you traffic.

There are two ways to get started with press releases:

First, write about something unique or controversial then pitch this idea (you have two options here. The first is to create a press release and distribute it through PRWeb or send it directly to news anchors.

The second way is to find sites that will let you submit content that they'll publish.

Once your content has been published on a major publication, share the link on social media; then promote the traffic back to your site.

Pros

  • Great way to reach a large audience, especially for sites that are focused on a niche market.
  • Generate backlinks from high domain authority sites and rank for more competitive keywords.

Cons

  • Creating press releases and trying to get them published in major publications is time-consuming and tough.
  • You might not have much control over the content of your article (the journalist who is assigned to write about your press release will typically follow the story they've been assigned).

Boost Site Visits to Grow Your Business

That's the list.

Those are my 18 best tips for getting people to visit your website and making the most money possible. When it comes to digital marketing, traffic means a steady flow of users, leads, and sales. You can win big if you use a smart mix of free and paid ways.

Get good at getting people to come in, and your cash register will ring nonstop.

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